The firm is particularly active in Türkiye’s media and entertainment sectors, where it advises film and television production companies, artists, right holders and creative professionals on contractual structures, intellectual property protection and dispute resolution. Gençoğlu Partners regularly represents artists and right holders in matters concerning the protection and enforcement of their works and related rights.

Gençoğlu Partners also advises clients on legal issues arising from technology platforms, online content, digital business models and the protection of intellectual property in digital environments.

In addition, the firm advises local and international businesses on corporate and commercial matters, including complex contracts, regulatory compliance, strategic transactions and dispute management across a range of sectors. Gençoğlu Partners also represents clients in commercial disputes and international arbitration proceedings, assisting them in resolving international conflicts and protecting their interests in multi-jurisdictional matters.